UX/UI designer Sasha Romanov. UX/UI Case Study
UX/UI DESIGN + TILDA site development
May-October 2019
OPEN WEBSITE:
https://fivelements2.tilda.ws
A large-scale website on Tilda for the international wellness brand Fivelements. Created and launched for the opening of the new Fivelements Habitat wellness center in Hong Kong's business district.
The website is in English, with a mini version in Chinese.
ABOUT THE PROJECT
Fivelements is an international wellness brand with a high level of service and internal culture, with multiple awards in wellness and spa, tourism and hospitality, fine dining, lifestyle, and architecture, with special emphasis on human sustainable development practices and restorative treatments.
Fivelements Retreat Bali is an eco-friendly wellness retreat center rooted in ancient Balinese traditions, a space for authentic Balinese healing, plant-based cuisine, and sacred practices.
Fivelements Habitat Hong Kong is an urban wellness complex in Hong Kong's business district with a rich collection of practices aimed at developing self-discovery, mental and physical health and wellbeing.
CHALLENGE
Develop the visual style and a website (90 pages) for the international wellness brand Fivelements and the new Fivelements Habitat Hong Kong wellness center for the opening of the wellness center in Hong Kong's business district (within 2.5 months*).
With complex approvals and multiple decision-makers involved.
In a restrained, minimalist style, for a mature, affluent audience.
***** Developers in Hong Kong offered to do this in 9-10 months.
WORK STAGES
01 — Project analysis and composing of Technical Specifications
02 — Designing the website structure and navigation
03 — UX/UI design
04 — Adaptive layout on Tilda Publishing
05 — Image selection and processing, working with texts
06 — Technical settings, SEO
07 — Creating a website management manual for the brand team
08 — Newsletter design, email templates layout, and setting up of Campaign Monitor mailing system
PROJECT TEAM
I worked in tandem with the project manager, who conducted communication and coordination with the customer.
Fivelements management sold the brand to a large holding company (Evolution Wellness) in Hong Kong, and conducted website development process in terms of creativity (brandbook), communication tone and content, the management in Hong Kong made its own adjustments and technical requirements.
The internal project team kept a table of descriptions of services, classes and teachers, which was constantly updated and changed.